Kia UK has unveiled its latest summer retail campaign, introducing a comprehensive range of customer offers designed to make its petrol, hybrid and fully electric models more accessible. Running from 1 July to 30 September 2026, the promotion includes the launch of new Storm model grades, enhanced finance deposit contributions, loyalty incentives and competitive APR finance across much of the Kia line-up.
Available through Kia’s nationwide dealer network, online and at PBV Centres for PV5 Passenger orders, the campaign strengthens the brand’s retail proposition as consumer demand for electrified vehicles continues to grow.
New Storm Grades Expand Sportage and EV5 Line-up
Headlining the summer campaign is the introduction of new Storm trim levels for the Sportage petrol and hybrid models, alongside the all-electric EV5.
Positioned between the existing GT-Line and GT-Line S specifications, the new grades add a higher level of standard equipment while benefiting from attractive introductory finance packages.
Sportage Storm
Available until 31 August 2026, the introductory offer includes:
- 5.9% APR Representative finance
- £2,500 Finance Deposit Contribution on petrol models
- £3,000 Finance Deposit Contribution on Hybrid models
- Additional £1,000 Sportage Finance Upgrade loyalty saving for existing Kia finance customers upgrading from a Sportage
Standard equipment includes:
- 18-inch alloy wheels
- LED lighting
- Premium paint included as standard
- Enhanced exterior styling
Pricing starts from:
- £34,395 OTR (Petrol Manual)
- £36,095 OTR (Petrol DCT)
- £37,895 OTR (Hybrid)
EV5 Storm
The new EV5 Storm joins Kia’s expanding electric SUV range with:
- Long-range 81.4kWh battery
- Front-wheel drive powertrain
- 3.9% APR Representative finance
- £2,000 Finance Deposit Contribution
It combines design elements from both the Air and GT-Line models, while adding:
- New 19-inch alloy wheels
- Privacy glass
- Automatic flush door handles
- Full LED lighting
- Satin chrome exterior detailing
- Premium paint
Prices start from £43,145 OTR.
Enhanced Loyalty Rewards for Existing Kia Customers
Kia continues to reward existing finance customers through several upgrade programmes.
Sportage Finance Upgrade
Current Sportage finance customers can receive:
- £1,000 loyalty saving
- Available alongside existing Finance Deposit Contributions
- Applies across petrol, hybrid and plug-in hybrid variants
EV Finance Upgrade
Existing Kia Finance customers moving into any new Kia electric vehicle—including the recently launched EV2—can benefit from a further:
- £1,000 loyalty incentive
The offer applies across Kia’s expanding EV range.
Picanto Finance Upgrade
Owners financing either a Kia Picanto or Rio can upgrade to the latest Picanto with:
- £500 loyalty saving
- £500 Finance Deposit Contribution
- 5.9% APR finance
- No minimum customer deposit
EV2 Reservation Saving Continues
Kia’s new compact electric EV2 remains available with its Reservation Saving programme.
Customers can receive:
- £3,750 Reservation Saving
- Available on Air, GT-Line and GT-Line S
- Starting price from £24,245 OTR
The saving mirrors the value of the Government Electric Car Grant expected to become available for the model in the coming months.
Existing Kia Finance customers purchasing an EV2 as an additional household vehicle can also benefit from an extra:
- £500 EV2 Family Upgrade discount
- No vehicle trade-in required
Kia is also promoting competitive finance examples, with EV2 Air available from £195 per month.
Competitive Offers Across Kia’s Electric Range
Every fully electric Kia—from the EV2 through to the flagship EV9—is now available with:
- 3.9% APR Representative finance
- No minimum customer deposit
Additional Finance Deposit Contributions include:
| Model | Finance Deposit Contribution |
|---|---|
| EV3 GT-Line S | £3,000 |
| EV3 Air & GT-Line | £2,000 |
| EV5 Storm | £2,000 |
| Other EV5 grades | £1,500 |
| EV6 & EV6 GT | £1,500 |
| EV9 & EV9 GT | £1,500 |
Government EV Grant Support
Kia remains among the first manufacturers to benefit from the Government’s latest Electric Car Grant programme.
Eligible models include:
Band 1 (£3,750 Grant)
- EV4 Air
- EV4 Motion
Band 2 (£1,500 Grant)
- EV2 First Edition
- EV3 Air
- EV3 GT-Line
- All PV5 Passenger grades
The grant applies to both retail and fleet customers, further reducing the cost of entry into Kia’s electric vehicle range.
More Models Receive 5.9% APR Finance
Beyond the Storm editions, Kia has expanded its 5.9% APR Representative finance offers to include:
- Sportage
- Picanto
- Stonic
- Sorento (reduced from 7.9% APR)
No minimum customer deposit is required.
Additional Finance Deposit Contributions include:
- £1,000 on Stonic
- £500 on Sorento
Motoring Echo Insight
Kia’s latest retail campaign represents one of its strongest value propositions of the year, combining competitive APR finance, generous finance deposit contributions and loyalty incentives across both combustion and electric models.
The introduction of the new Storm grades adds further appeal to two of Kia’s most important products—the best-selling Sportage and growing EV5 range—while the continued support for EV2 reservations and Government grant eligibility reinforces Kia’s commitment to making electric motoring more affordable for UK buyers.
With finance offers available across virtually every major model in the range, Kia is positioning itself strongly for the second half of 2026 as competition intensifies in both the SUV and electric vehicle sectors.
- You can visit the Kia UK website here: https://www.kia.com/uk/
