Suzuki has introduced a new round of UK pricing offers from October 1, cutting the entry price of the electric e VITARA to £24,999 while offering savings of more than £5,000 on selected Vitara and S-Cross models.
The changes form part of a simplified retail pricing structure covering much of Suzuki’s range, with the manufacturer also continuing a number of finance incentives through to the end of 2026.
e VITARA now starts below £25,000
The biggest change comes with the fully electric e VITARA, which is now priced from £24,999 for the 49kWh Motion.
The larger-battery 61kWh Motion is priced at £27,999.
Suzuki says the new pricing replaces its previous Suzuki Granted offer on the e VITARA. Rather than customers having to factor a grant or additional saving into the advertised figure, the new retail price represents the amount payable before any separate finance arrangements.
That puts the entry-level e VITARA below the psychologically important £25,000 mark as competition continues to intensify among more affordable electric cars in the UK.
Swift receives £3,500 customer saving
Suzuki is also targeting additional growth for the Swift, with the company reporting sales up by more than 30% year-on-year.
The Swift 1.2 Mild Hybrid Motion manual is now available from £16,499, including a £3,500 customer saving.
Moving to the higher-specification Ultra manual increases the price to £17,599, while the ALLGRIP four-wheel-drive version is available from £18,849.
Customers financing a Swift can also receive a further £500 Finance Deposit Allowance from Suzuki until the end of December 2026.
More than £5,000 off Vitara and S-Cross
Savings continue further up the Suzuki range.
The Vitara 1.4 Boosterjet Hybrid Motion manual is available from £21,999, with Suzuki offering a £5,300 customer saving across the 2WD and ALLGRIP four-wheel-drive line-up.
The S-Cross Hybrid receives an enhanced £5,050 customer saving across the range, bringing the 1.4 Boosterjet Motion manual down to £22,999.
The offers reinforce Suzuki’s emphasis on relatively straightforward petrol-hybrid powertrains alongside its move into the fully electric market with e VITARA.
Four-year 0% PCP remains for e VITARA
Suzuki is continuing its four-year 0% PCP offer across the e VITARA range.
As an example, the 49kWh Motion can be financed with no customer deposit and monthly payments of £330, followed by the applicable optional final payment for customers wishing to keep the vehicle at the end of the agreement.
Customers can alternatively make an initial deposit to adjust the subsequent monthly payments.
Up to 10-year warranty
All Suzuki models are eligible for the company’s service-activated warranty of up to 10 years or 100,000 miles, subject to the applicable servicing requirements.
The e VITARA also includes warranty cover of up to 10 years for its main traction battery.
ME Verdict
Suzuki’s latest pricing makes the range considerably more interesting, particularly at the lower end of the market.
Getting the e VITARA below £25,000 is the standout move. More importantly, Suzuki has made the proposition easier to understand by replacing the previous grant-style offer with a straightforward headline price.
The £16,499 Swift also looks significant at a time when genuinely affordable new cars are becoming increasingly scarce, while savings exceeding £5,000 on Vitara and S-Cross potentially strengthen Suzuki’s position for buyers who aren’t ready to move to a fully electric car.
There are plenty of incentives involved, so customers should still compare specifications, finance terms and final payments carefully. But underneath the offers is a fairly simple strategy: Suzuki is using sharper pricing to make both its hybrid and electric models harder to overlook.
