MG has achieved the biggest year-on-year improvement in customer satisfaction of any automotive manufacturer in the UK, according to the latest YouGov Automotive Rankings 2026, underlining the brand’s continued investment in products, aftersales support and retailer services.
The independent research identified MG as the UK’s ‘Most Improved Automotive Brand for Customer Satisfaction’, recording an 8.5-point increase in net customer satisfaction over the past 12 months—the strongest improvement among all automotive brands included in the study.
YouGov’s customer satisfaction score measures the percentage of current and former owners who describe themselves as satisfied with a brand, minus those who report being dissatisfied. The 2026 rankings are based on nationally representative data collected between 1 April 2024 and 31 March 2026.
Record Growth Supports Customer Recognition
The accolade follows a period of rapid expansion for MG across the UK and Europe. During 2025, the manufacturer recorded more than 300,000 vehicle sales, before surpassing the milestone of one million cumulative vehicle deliveries in early 2026.
The brand’s continued growth has been driven by an increasingly diverse model range spanning petrol, Hybrid+, plug-in hybrid and fully electric vehicles, offering customers a broad choice of electrified powertrains at competitive prices.
MG has also continued investing in future technology, including the expansion of its Hybrid+ systems and the introduction of its first mass-produced SolidCore Battery technology, reinforcing its focus on innovation, efficiency and value.
Investment in Aftersales Delivers Results
Alongside expanding its product portfolio, MG has significantly strengthened its customer support network.
A major development was the opening of a new 15,000m² national parts warehouse and distribution centre, operated in partnership with XPO Logistics, which became fully operational in November 2025. The facility enables overnight parts deliveries to MG retailers across the UK before 8:00am, helping to reduce repair times and improve vehicle availability.
The company has also enhanced its MG Assistance programme by introducing like-for-like replacement vehicles, allowing customers to remain mobile while their own vehicle is being repaired. This is supported by an expanded fleet of courtesy cars available through more than 180 MG dealerships and authorised repair centres nationwide.
MG Motor UK Welcomes Recognition
William Wang, Managing Director of MG Motor UK, said:
“This recognition from YouGov marks an important milestone for MG and reflects the additional investment we have made to deliver an outstanding customer experience.
“As more British drivers choose MG, this award demonstrates the trust they place in our products, our retailer network, and our commitment to supporting customers throughout their ownership journey.
“Being named the UK’s ‘Most Improved Brand for Customer Satisfaction’ is a tribute to the passion, dedication, and professionalism of our retailer partners and colleagues who work hard every day to exceed customer expectations and drive continuous improvement across the business.”
Motoring Echo Insight
While competitive pricing and an expanding electrified model range have helped fuel MG’s remarkable growth in recent years, the latest YouGov findings suggest that investment beyond the showroom is beginning to pay dividends.
Improved parts availability, enhanced roadside assistance and greater retailer support demonstrate that MG is increasingly focusing on the complete ownership experience—an area that often proves decisive in building long-term customer loyalty. The recognition highlights how strengthening aftersales infrastructure can be just as important as launching new vehicles in sustaining a fast-growing automotive brand.
Key Points
- MG named UK’s Most Improved Automotive Brand for Customer Satisfaction by YouGov.
- Customer satisfaction score increased by 8.5 points year-on-year.
- Recognition follows record sales of 300,000+ vehicles across the UK and Europe in 2025.
- One million cumulative vehicle deliveries achieved in early 2026.
- New national parts distribution centre enables overnight deliveries to retailers.
- MG Assistance now offers like-for-like replacement vehicles during repairs.
- More than 180 UK dealerships and authorised repairers supported by expanded courtesy car fleet.
