From a Geneva Motor Show Bugatti to rare Italian classics and a remarkable collection of modern supercars, Broad Arrow Auctions is preparing to bring more than 80 collector cars to Switzerland this November.
Some of the world’s most desirable collector cars will gather at the prestigious Dolder Grand Hotel in Zürich on Saturday 7 November 2026, when Broad Arrow Auctions stages its second Swiss sale.
The catalogue features more than 80 vehicles spanning legendary classics, modern hypercars and unusual enthusiast favourites, alongside 25 lots of motoring memorabilia.
Leading the collection is a particularly significant Bugatti Veyron Grand Sport Vitesse, while a rare Mercedes-Benz SLR McLaren, a Ferrari 275 GTS and an exceptionally preserved Mercedes-Benz 300 SL Gullwing add further appeal.
Bugatti Veyron: A piece of hypercar history
Estimated value: CHF 2,600,000–3,300,000
The star attraction is a 2012 Bugatti Veyron 16.4 Grand Sport Vitesse with a remarkable history. This was the actual car displayed on Bugatti’s stand at the 2012 Geneva Motor Show to introduce the new open-top hypercar.
Finished in Jet Grey with a striking Tangerine and black Italian leather interior, chassis number 015 is one of just 92 examples produced.
Its original Geneva Motor Show identification plaques remain in place, adding to its significance as part of the Veyron story. With an estimate reaching CHF 3.3 million, it is expected to attract considerable international attention.
Modern supercars with exceptional credentials
Alongside the Bugatti are two very different interpretations of modern high-performance motoring.
2018 Ford GT — CHF 600,000–700,000: Finished in yellow with black racing stripes, this rare European-delivered example had covered just 1,642 kilometres when catalogued. The modern GT continues a remarkable performance heritage stretching back to Ford’s legendary Le Mans-winning GT40.
2008 Mercedes-Benz SLR McLaren Edition Roadster — CHF 575,000–675,000: One of only six roadster versions created by McLaren Special Operations, this exceptionally rare SLR features enhanced aerodynamics, reduced weight and a range of performance upgrades. Its handbuilt supercharged Mercedes-AMG V8 ensures performance to match its exclusivity.
Classic motoring icons with remarkable histories
Among the more traditional collector cars is a 1955 Mercedes-Benz 300 SL Gullwing Coupé, estimated at CHF 1.35–1.65 million.
Finished in rare Fire Engine Red, its original owner was Alex Raymond, creator of the famous Flash Gordon comic strip. Remarkably, the Mercedes has never required a full restoration and is being offered for sale for the first time in 32 years.
Another fascinating entry is a 2020 Aston Martin DB5 Goldfinger Edition, one of just 25 continuation cars produced by Aston Martin Works.
Estimated at CHF 750,000–950,000, the Silver Birch DB5 features film-inspired gadgets including simulated machine guns, revolving number plates and an extending rear bullet shield. There is even an optional removable roof panel above the passenger seat, although no functioning ejector seat!
Italian style: Ferrari elegance and Lamborghini drama
Italian enthusiasts will find plenty to admire, including a beautiful 1966 Ferrari 275 GTS, one of just 200 examples produced.
Finished in Giallo yellow over Nero leather, the matching-numbers Ferrari comes with Ferrari Classiche certification and carries an estimate of CHF 1.35–1.65 million.
For a more dramatic expression of Italian performance, a 1986 Lamborghini Countach 5000 Quattrovalvole is estimated at CHF 550,000–750,000. Finished in Rosso with Champagne leather, this fuel-injected example was originally built for the American market before moving to Switzerland, where it has remained for decades.
Unusual roadsters offer a different kind of appeal
Not every interesting car in the catalogue requires a seven-figure budget. Two distinctive 1990s roadsters offer a more accessible route into specialist collecting.
1996 Alfa Romeo RZ — CHF 65,000–85,000: One of just 278 Roadster Zagato examples produced, this striking black roadster features Alfa Romeo’s celebrated 3.0-litre Busso V6. Showing only 35,918 kilometres, it is offered without reserve.
1991 BMW Z1 AC Schnitzer — CHF 65,000–92,500: Believed to be one of only ten Z1 models to receive AC Schnitzer performance modifications, this unusual BMW produces 194 horsepower from its modified 2.7-litre straight-six engine.
Radical performance for the open road
Perhaps the most unconventional entry is a 2013 Radical SR3 SL, one of only 55 produced and developed to deliver racing-car thrills on public roads.
Originally imported as the homologation car for Switzerland, this example underwent a complete rebuild in 2019 and received an upgraded turbocharger in 2024.
With three selectable power outputs of 237, 296 or 325 horsepower, it promises an extraordinary driving experience. Estimated at CHF 70,000–90,000, it is another lot offered without reserve.
Zürich Auction 2026: At a glance
- When: Saturday 7 November 2026
- Where: The Dolder Grand Hotel, Zürich, Switzerland
- Organiser: Broad Arrow Auctions
- Vehicles: More than 80 collector cars
- Memorabilia: 25 lots
- Reserve status: Almost half the catalogue offered without reserve
- Full catalogue: View the Zürich Auction catalogue
Motoring Echo Verdict
What makes Broad Arrow’s Zürich Auction particularly interesting is not simply the potential value of its headline cars, but the extraordinary variety of motoring history represented.
The Geneva Motor Show Bugatti is undoubtedly the star attraction, yet the remarkably original Mercedes-Benz Gullwing, gadget-equipped Aston Martin DB5 and rare Alfa Romeo RZ demonstrate how collector-car appeal extends far beyond outright performance.
With almost half the vehicles offered without reserve, the sale could produce some intriguing results for enthusiasts following the collector-car market.
Source: Broad Arrow Auctions, Zürich Auction 2026 catalogue and press information. All estimates are quoted in Swiss francs (CHF) and exclude applicable buyer’s premiums and taxes.
